As the founder of Playboy magazine, he pitched an alternative standard — swinging singlehood — which portrayed the desire for sex as being as normal as craving apple pie.
He was the personification of the Playboy ideal, the pajama-loving lord of the grandest bachelor pad on Earth.
He was elected by a landslide in 1995 as the chosen successor of Jean-Bertrand Aristide.
Playboy also ran the work of distinguished fiction writers, including Jack Kerouac and Norman Mailer.
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With findings that pointed to the prevalence of premarital and extramarital sex, it provided Hefner with confirmation of his growing belief that women were becoming more comfortable with their own sexuality.
He attended the University of Illinois on the G.
In December 2010 he became engaged to his girlfriend of two years, Crystal Harris, who at 24 was 60 years his junior, but she called off the wedding six months later.